At 26 years of age, Des Rusk already has six years of fashion industry experience under his belt, helping design for one of New Zealand’s best menswear labels, then starting his own eponymous label in October 2004.

After working for the now infamous Little Brother label as head designer and brand manager, Rusk set up his self-titled label with the intention of bringing lo-fi branded, quality menswear into a market saturated with logo-heavy apparel.

Rusk uses his tailoring background as a base to each garment. Silhouettes are tailored, but there is a strong element of what’s happening on the street that carries through each collection.

Now in its sixth season with the introduction of spring/summer 2008, Des Rusk has continued to gain new accounts across New Zealand and Australia.

Des showed for the first time at NZFW 2006 with a collection entitled ‘No More Nonsense’ and was chosen as one of three young designers to be showcased at The Marr Factory Presents show on September 4th 2006.

Des Rusk is fast gaining momentum in its hometown of Auckland, where the label has become a top seller at leading boutiques.